Data & Targeting
Take advantage of our diverse and high-quality targeting options and address your target group in the best possible way.
Data Management from one single source
With our customer data platform, we use behavior-based data to create precise target group segments for audience targeting and initiate activation in various ad tech systems.
Usage of our Audience Segments
OnSite: Activation of audience segments on our websites/apps.
OffSite: Audience extension to reach our users outside of our platforms.
Direct Data: Deals with the scope of agency/advertiser commitments.